Question 1

A key difference between cause marketing and a charitable contribution is

Accepted Answer

Cause marketing involves a partnership between a company and a nonprofit, where the donation amount is often tied to consumer purchases, whereas charitable contributions are made at the discretion of the firm without direct consumer involvement.

Question 2

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

Accepted Answer

A social audit is a systematic evaluation of a company's social responsibility objectives, strategies, and performance.

Question 3

What is the fifth and last step of a social audit?

Accepted Answer

The fifth and last step of a social audit is the evaluation of social responsibility programs and activities undertaken and assessment of future involvement. This step involves reviewing the effectiveness of the initiatives and planning for future actions.

Question 4

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A large majority of consumers are indeed willing to switch to a brand that supports a good cause if the price and quality are equal, making this statement the most accurate regarding cause marketing.

Question 5

The first step in any social audit is to

Accepted Answer

The first step in a social audit is to recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors, as it sets the foundation for understanding the purpose and direction of the audit.

Question 6

Consumers have an obligation to ________ in the exchange process and in the use and disposition of products.

Accepted Answer

Consumers are expected to act ethically and responsibly in their interactions and decisions during the exchange process and in the use and disposition of products.

Question 7

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Accepted Answer

This initiative is an example of cause marketing, where a company partners with a nonprofit organization to promote a social cause while also promoting its brand.

Question 8

During its Drive to End Hunger campaign to help fight hunger among nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

Accepted Answer

This is an example of cause marketing, where a company partners with a nonprofit organization to promote a social cause, in this case, fighting hunger among older Americans.

Question 9

When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to the Avon Breast Cancer Crusade. This is an example of

Accepted Answer

Cause marketing involves a company supporting a social cause or charity, often by donating a portion of profits from specific products, as seen with Avon's Pink Power Pro Nail Enamel supporting the Avon Breast Cancer Crusade.

Question 10

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Accepted Answer

This is an example of cause marketing, where a company partners with a charitable cause to promote its products while also supporting the cause financially or through other means.

Question 11

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Accepted Answer

The changes made by Arrowhead brand Mountain Spring Water are aimed at reducing environmental impact, which aligns with the principles of sustainable development. Sustainable development involves making changes that meet present needs without compromising the ability of future generations to meet their own needs, often by reducing resource use and environmental impact.

Question 12

Sustainable development refers to

Accepted Answer

Sustainable development involves conducting business in a manner that ensures economic progress while protecting the natural environment, balancing ecological, social, and economic needs.

Question 13

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. Which of the following is one of the five steps of the audit?

Accepted Answer

The identification of social responsibility causes or programs consistent with the company's mission is a key step in a social audit, as it aligns the firm's social initiatives with its core values and objectives.

Question 14

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

Accepted Answer

Cause marketing can serve as a point of difference for brands and companies, as it can influence consumer choice when price and quality are equal.

Question 15

Which of the following statements about sustainable development is most accurate?

Accepted Answer

Replanting native vegetation after mining operations is an example of sustainable development because it involves restoring the environment and ensuring resources are available for future generations.

Question 16

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

Sustainable development refers to conducting business in a way that protects the natural environment while making economic progress, ensuring that resources are available for future generations.

Question 17

A social audit refers to

Accepted Answer

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.

Question 18

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Accepted Answer

Cause marketing involves a business partnering with a nonprofit organization to promote a social cause, which is what the dealership is doing by donating to the Make-A-Wish Foundation for each car sold.

Question 19

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Accepted Answer

Cause marketing programs aim to enhance corporate sales and profits while addressing public concerns and satisfying customer needs, thus incorporating all three concepts of social responsibility.

Question 20

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of a(n)

Accepted Answer

A social audit is a process that allows companies to assess and evaluate their social responsibility efforts, ensuring that their actions align with their socially responsible goals.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing