Question 1

A product is
A) a tangible good received in exchange for a person's time and effort.
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C) a good that has in some way been altered, combined, or improved and sold to organizational buyers.
D) a thought that leads to an action such as a concept for a new invention.
E) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A product is defined as a good, service, or idea that consists of both tangible and intangible attributes, which satisfies consumer needs and is exchanged for money or something else of value.

Question 2

Which of these is the best example of a nondurable good?
A) vacuum cleaner
B) gaming console
C) football
D) batteries
E) bed frame

Accepted Answer

Batteries are considered nondurable goods because they are consumed or used up quickly and need to be replaced frequently.

Question 3

Which of the following is expected to be the next chapter for Apple's product development?
A) Apple Fridge
B) iCar
C) iToothbrush
D) iFlashlight
E) Apple Surfboard

Accepted Answer

Apple has been rumored to be working on an electric vehicle project, often referred to as the "iCar" or "Apple Car," which aligns with their interest in expanding into new technology markets.

Question 4

Which of these is the best example of a nondurable good?
A) notebook paper
B) skateboard
C) insurance
D) smartphone
E) laser surgery

Accepted Answer

Notebook paper is a nondurable good because it is consumed quickly and needs to be replaced frequently, unlike durable goods which last for a longer period.

Question 5

Goods can be divided into ________ goods and ________ goods.
A) functional; aesthetic
B) necessary; desired
C) tactile; conceptual
D) durable; nondurable
E) product; service

Accepted Answer

Goods are typically categorized into durable goods, which last for a long time, and nondurable goods, which are consumed quickly.

Question 6

The division of products into durable and nondurable goods helps to
A) comply with NAICS guidelines.
B) address environmental concerns.
C) comply with ISO 9000 requirements.
D) classify products for tax purposes.
E) provide direction for marketing actions.

Accepted Answer

Classifying products into durable and nondurable goods helps marketers develop appropriate strategies for promotion, pricing, and distribution based on the product's expected lifespan and consumer usage patterns.

Question 7

A product that has tangible attributes that a consumer's five senses can perceive is referred to as
A) a good.
B) a service.
C) a product concept.
D) an idea.
E) an artifact.

Accepted Answer

A good is a tangible product that can be perceived by the five senses.

Question 8

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.
A) marketing
B) invention
C) merchandise
D) product
E) concept

Accepted Answer

The term "product" in marketing encompasses physical goods, services, and ideas.

Question 9

All of the following are considered to be new-product development failures or stumbles by Apple except which?
A) Apple Newton
B) Apple Lisa
C) "hockey puck" mouse
D) Macintosh Portable
E) CarPlay

Accepted Answer

CarPlay is considered a successful product by Apple, as it has been widely adopted and integrated into many vehicles, enhancing the iPhone's usability in cars.

Question 10

Which of the following statements regarding goods is most accurate?
A) In order to be classified as a good, an item must appeal to all five senses.
B) Music is not considered a good because it only involves a single sense-hearing.
C) Some goods, though defined by their tangible attributes, also have intangible ones.
D) To market a good that contains visual attributes, you cannot use an auditory medium.
E) The aroma of chocolate chip cookies is considered an idea because it affects one's senses.

Accepted Answer

Goods are primarily defined by their tangible attributes, but they can also have intangible attributes such as brand reputation or customer service.

Question 11

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.
A) cognitive intelligence
B) vision
C) knowledge of past experiences
D) five senses
E) emotional intelligence

Accepted Answer

A good has tangible attributes that can be perceived by the five senses, such as sight, touch, taste, smell, and hearing.

Question 12

Food products and fuel would be classified as
A) services.
B) perishable goods.
C) durable goods.
D) nondurable goods.
E) disposable goods.

Accepted Answer

Food products and fuel are classified as nondurable goods because they are consumed quickly and have a short lifespan.

Question 13

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is
A) a utility bundle.
B) a product.
C) an exchange.
D) an artifact.
E) merchandise.

Accepted Answer

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Question 14

A ________ is defined as an item consumed in one or a few uses.
A) durable good
B) convenience good
C) specialty good
D) shopping good
E) nondurable good

Accepted Answer

A nondurable good is an item that is consumed in one or a few uses, such as food or paper products.

Question 15

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as
A) iPod.
B) iCloud.
C) iCar.
D) iPad.
E) CarPlay.

Accepted Answer

CarPlay is the Apple innovation that integrates with car systems to allow users to make calls, listen to music, and access messages using voice or touch controls while driving.

Question 16

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.
A) a promise or commitment exchanged between a seller and a buyer
B) a bundle of tangible and intangible attributes
C) an assortment of value-possessing activities
D) an array of physical attributes
E) a collection of tangible qualities

Accepted Answer

A product is defined as a bundle of tangible and intangible attributes that satisfy consumers' needs, which can include physical goods, services, or ideas.

Question 17

Among consumer products, advertising is especially important for
A) durable goods.
B) specialty products.
C) nondurable goods.
D) production goods.
E) undifferentiated goods.

Accepted Answer

Advertising is especially important for nondurable goods because these products are consumed quickly and purchased frequently, requiring constant promotion to maintain consumer awareness and drive repeat purchases.

Question 18

Which of the following statements regarding goods is most accurate?
A) Nondurable goods rely more on advertising than durable goods.
B) Durable goods benefit more from advertising than nondurable goods.
C) There is little, if any, difference between marketing actions for durable and nondurable goods.
D) Nondurable goods rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to goods.

Accepted Answer

Nondurable goods, which are consumed quickly, often rely more on advertising to create brand awareness and encourage frequent purchases, unlike durable goods which are purchased less frequently and may rely more on personal selling and other marketing strategies.

Question 19

The Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods are all examples of Apple's commitment to
A) sustainable procurement.
B) social responsibility.
C) new product development.
D) using renewable resources.
E) respecting its workforce.

Accepted Answer

Apple is known for its continuous innovation and development of new products, as evidenced by its diverse range of successful products like the Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods.

Question 20

A nondurable good is
A) an item consumed in one or a few uses.
B) an item that usually lasts over an extended number of uses.
C) an item that lasts at least one year without becoming obsolete.
D) a product purchased only for the use of ultimate consumers.
E) a product used in the production of other products.

Accepted Answer

A nondurable good is an item consumed in one or a few uses, such as food or paper products, which contrasts with durable goods that last longer.

Quiz 10: Developing New Products and Services

A product is

Which of these is the best example of a nondurable good?

Which of the following is expected to be the next chapter for Apple's product development?

Which of these is the best example of a nondurable good?

Goods can be divided into goods and goods.

The division of products into durable and nondurable goods helps to

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Which of the following statements regarding goods is most accurate?

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.

Food products and fuel would be classified as

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is

A ________ is defined as an item consumed in one or a few uses.

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Among consumer products, advertising is especially important for

Which of the following statements regarding goods is most accurate?

The Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

A nondurable good is