Question 1

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?
A) continuous innovation
B) discontinuous innovation
C) disruptive innovation
D) dynamically continuous innovation
E) evolutionary innovation

Accepted Answer

Dynamically continuous innovation refers to a change in a product that requires a moderate amount of learning or behavior change. Multitouch interfaces introduced a new way of interacting with devices, requiring users to adapt to new gestures, but it did not completely change the way devices were used.

Question 2

A product that disrupts consumers' normal routine but does not require totally new learning is a
A) continuous innovation.
B) dynamically continuous innovation.
C) discontinuous innovation.
D) progressive innovation.
E) disruptive innovation.

Accepted Answer

A dynamically continuous innovation disrupts consumers' normal routine but does not require totally new learning, as it involves a change in an existing product.

Question 3

The emphasis of a marketing strategy for a continuous innovation concentrates on
A) obtaining exclusive distribution.
B) setting a low price.
C) generating awareness.
D) using reminder advertising to reeducate consumers.
E) using personal selling.

Accepted Answer

Continuous innovations typically involve minor improvements or updates to existing products. The primary marketing strategy is to generate awareness among consumers about these new features or enhancements.

Question 4

At the time of its introduction, which of the following products was the best example of a continuous innovation?
A) home security system
B) disposable lighter
C) microwave oven
D) electric toothbrush
E) video camera

Accepted Answer

The answer of At the time of its introduction, which...

Question 5

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a
A) continuous innovation.
B) discontinuous innovation.
C) evolutionary innovation.
D) disruptive innovation.
E) dynamically continuous innovation.

Accepted Answer

Prego Pasta Bake Sauce represents a dynamically continuous innovation because it modifies an existing product (pasta sauce) to allow for a new use (cooking with uncooked pasta), without requiring consumers to change their behavior drastically.

Question 6

A product that is new in some way but requires no new behaviors to be learned by consumers is a
A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) product transformation.
E) concurrent innovation.

Accepted Answer

Continuous innovation refers to a product that is new in some way but does not require consumers to learn new behaviors.

Question 7

Research shows that while feature bloat can increase the capability of a new product and encourage a purchase,
A) consumers are unable to articulate their reasons for purchase, which limits positive word of mouth.
B) few brands take advantage of the opportunity to improve their offerings.
C) there is typically such a large increase in price that few buyers respond.
D) competitors typically respond so quickly that there is little impact on sales.
E) the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue.

Accepted Answer

Feature bloat can lead to consumer dissatisfaction because the complexity and overwhelming number of features can result in feature fatigue, where consumers do not use or appreciate the added features, leading to a negative usage experience.

Question 8

The relationship between a product line and product mix is
A) product mixes include product lines.
B) product lines include product mixes.
C) product lines refer to consumer products; product mixes refer to business products.
D) product mixes refer to consumer products; product lines refer to industrial products.
E) there is no significant difference other than minor product variations of color, size, or form.

Accepted Answer

A product mix is the total assortment of product lines that a company offers, meaning product mixes include product lines.

Question 9

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's
A) product mix.
B) stock keeping units.
C) product category.
D) product class.
E) marketing category.

Accepted Answer

The product mix refers to the complete range of products that a company offers, which in this case includes popcorn, salsa, pasta sauces, and salad dressings.

Question 10

A product can be classified as new from all of these perspectives except which?
A) the organization's
B) existing offerings
C) legal
D) the firm's competitors
E) the consumer's

Accepted Answer

The answer of A product can be classified as new...

Question 11

Feature bloat is
A) an exaggeration of a product's performance capabilities.
B) the overcharging in price for a minor product enhancement.
C) the requirement of having consumers learn new behaviors with a continuous innovation.
D) an excessive number of product functions that overwhelms consumers with unnecessary complexity.
E) the increase in package size when adding more content or making a product larger (the mega phenomenon).

Accepted Answer

Feature bloat refers to the addition of excessive features in a product, which can overwhelm and confuse consumers, making the product unnecessarily complex.

Question 12

An important way of defining new products is in terms of their effects on consumption. This approach classifies new products according to
A) the price.
B) the extent of media promotion.
C) the degree of potential product cannibalization.
D) the presence of feature bloat.
E) the degree of learning required by the consumer.

Accepted Answer

New products can be classified based on the degree of learning required by the consumer, as this affects how consumers adopt and use the product, impacting their consumption behavior.

Question 13

A product can be classified as new if it ________ from existing products.
A) is functionally different
B) is different in color, taste, or fragrance
C) is different in its packaging
D) is different in price
E) requires a different distribution channel

Accepted Answer

A product is classified as new if it is functionally different from existing products, as this indicates a significant change or innovation in its use or purpose.

Question 14

The addition of Clorox II bleach to Tide laundry detergents is an example of a
A) discontinuous innovation.
B) bundled innovation.
C) dynamically continuous innovation.
D) disruptive innovation.
E) continuous innovation.

Accepted Answer

Continuous innovation refers to a slight modification or improvement of an existing product, which does not require consumers to change their behavior significantly. Adding Clorox II bleach to Tide detergents is a minor enhancement to the product, fitting this category.

Question 15

The emphasis of a marketing strategy for a dynamically continuous innovation would include
A) advertising to generate awareness.
B) obtaining widespread distribution.
C) advertising to explain points of difference and benefits.
D) setting a low price.
E) using personal selling.

Accepted Answer

Dynamically continuous innovations require marketing strategies that focus on explaining the product's points of difference and benefits to consumers, as these innovations involve some changes in consumer behavior.

Question 16

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation

Accepted Answer

The answer of The first LCD (liquid crystal display) flat-panel...

Question 17

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent, and Pampers diapers).
A) marketing mix
B) product class
C) product itemization
D) product line
E) product mix

Accepted Answer

Procter & Gamble's wide range of product groupings across different categories like beauty, grooming, and household care is referred to as a product mix, which encompasses all the product lines and items a company offers.

Question 18

At the time of its introduction, which of the following products was the best example of a continuous innovation?
A) The first Apple iPhone
B) Atari, the first video game system
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D) Dragon Naturally Speaking voice-recognition software
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements

Accepted Answer

Continuous innovation refers to a slight modification of an existing product rather than a completely new product. Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology represents a minor improvement to an existing product, fitting the definition of continuous innovation.

Question 19

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation

Accepted Answer

Continuous innovation refers to a slight modification of an existing product, which is the case with Wrigley's gum that adds caffeine to an existing product type (gum) without changing consumer habits significantly.

Question 20

The tendency for some product developers to add additional features or functionality to a product that are not of any benefit to most consumers and unnecessarily add to the cost of the product is referred to as
A) function exaggeration.
B) product line extension.
C) feature bloat.
D) sensory overload.
E) product differentiation.

Accepted Answer

Feature bloat refers to the practice of adding unnecessary features to a product, which can increase costs and complexity without providing significant benefits to most users.

Quiz 10: Developing New Products and Services

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

A product that disrupts consumers' normal routine but does not require totally new learning is a

The emphasis of a marketing strategy for a continuous innovation concentrates on

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Research shows that while feature bloat can increase the capability of a new product and encourage a purchase,

The relationship between a product line and product mix is

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

A product can be classified as new from all of these perspectives except which?

Feature bloat is

An important way of defining new products is in terms of their effects on consumption. This approach classifies new products according to

A product can be classified as new if it ________ from existing products.

The addition of Clorox II bleach to Tide laundry detergents is an example of a

The emphasis of a marketing strategy for a dynamically continuous innovation would include

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent, and Pampers diapers) .

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

The tendency for some product developers to add additional features or functionality to a product that are not of any benefit to most consumers and unnecessarily add to the cost of the product is referred to as