Recognized for excellence by Advertising Age, The Community is a global agency of people with diverse backgrounds with a mission "to create culturally-potent ideas for a multi-everything world."The Community has created Hispanic-American campaigns Domino's Pizza, Ferrero Rocher, Verizon, Coca-Cola, and Google as a part of their programs incorporating
A) psychographic differences.
B) population inputs.
C) multicultural marketing.
D) a value consciousness.
E) macroeconomics.

Question

Quizplus · Accepted Answer

The Community focuses on multicultural marketing, which involves creating campaigns that resonate with diverse cultural backgrounds, as seen in their work for brands like Domino's Pizza and Coca-Cola.

Recognized for Excellence by Advertising Age, the Community Is a Global