As the annual marketing effort increases in a sales response function graph, so does the resulting annual sales revenue, which is
A) plotted on the vertical (Y) axis.
B) plotted on the horizontal (S) axis.
C) plotted on the vertical (Z) axis.
D) the center point.
E) plotted on the horizontal (X) axis.

Question

Quizplus · Accepted Answer

In a sales response function graph, the annual sales revenue is typically plotted on the vertical (Y) axis, while the marketing effort is plotted on the horizontal (X) axis.

As the Annual Marketing Effort Increases in a Sales Response