When using share points to make marketing resource allocation decisions, marketing managers must estimate which of these?
A) total production costs
B) number of market segments
C) stage of the product in its product life cycle
D) the total financial resources available for a sustained marketing effort
E) the revenues associated with each point of market share

Question

Quizplus · Accepted Answer

Marketing managers need to estimate the revenues associated with each point of market share to make informed decisions about resource allocation, as this helps determine the potential return on investment for different marketing strategies.

When Using Share Points to Make Marketing Resource Allocation Decisions