Which of these is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?
A) marketing return on investment
B) market-product grids with target segments and product groupings
C) trends for industry and competitors
D) marketing mix actions
E) market potential studies

Question

Quizplus · Accepted Answer

Marketing mix actions are used in the development of the marketing program, as they involve the 4 Ps (product, price, place, promotion) which are crucial for implementing the marketing strategy.

Which of These Is Used in the Development of the Marketing