The information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes
A) projections of future sales, expenses, and profits.
B) segmentation methods.
C) positioning studies.
D) market-product grids with target segments and product groupings.
E) marketing mix actions.

Question

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The Answer of The information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes
A) projections of future sales, expenses, and profits.
B) segmentation methods.
C) positioning studies.
D) market-product grids with target segments and product groupings.
E) marketing mix actions.

The Information Needed in a Situation (SWOT) Analysis or Step