Percentage points of market share used as the common basis of comparison in an analysis to allocate marketing resources effectively for different product lines within the same firm are referred to as
A) market shares.
B) ratings.
C) marketing ROIs.
D) S-curve points.
E) share points.

Question

Quizplus · Accepted Answer

Share points refer to percentage points of market share used as a basis for comparison in resource allocation analysis within a firm.

Percentage Points of Market Share Used as the Common Basis