To enhance its innovation and product-development capabilities, firms use two different kinds of metrics: output and input. Which of these is an input metric?
A) number of ideas or concepts in the new-product pipeline
B) number of new products or services launched
C) return on assets (ROA) for existing products or services
D) customer satisfaction with new products or services
E) revenue growth due to new products or services

Question

Quizplus · Accepted Answer

Input metrics measure the resources or efforts put into the innovation process, such as the number of ideas or concepts in the new-product pipeline, which indicates the potential for future development.

To Enhance Its Innovation and Product-Development Capabilities, Firms Use Two