The information needed for the evaluation phase of the strategic marketing process includes
A) positioning studies.
B) market-product grids with targets.
C) detailed plans to execute the marketing program.
D) tracking reports to measure results.
E) projected future sales, expenses, and profits.

Question

Quizplus · Accepted Answer

Tracking reports to measure results are essential in the evaluation phase to assess the effectiveness of the marketing strategies and make necessary adjustments.

The Information Needed for the Evaluation Phase of the Strategic