The actions taken during the evaluation phase of the strategic marketing process include
A) finding points of difference.
B) executing the marketing program.
C) comparing results with plans to identify deviations.
D) tracking sales and revenues and compare with competitors.
E) developing the budget by estimating revenues, expenses, and profits.

Question

Quizplus · Accepted Answer

During the evaluation phase, the focus is on assessing the outcomes of the marketing strategies by comparing actual results with the planned objectives to identify any deviations and make necessary adjustments.

The Actions Taken During the Evaluation Phase of the Strategic