Which of the following information is used in the evaluation phase of the strategic marketing process?
A) action memos to correct problems and exploit opportunities
B) memos assigning responsibilities for actions and deadlines
C) revenues associated with each point of market share
D) trends for industry and competitors
E) possible cannibalization effects on other products in the line

Question

Quizplus · Accepted Answer

The Answer of Which of the following information is used in the evaluation phase of the strategic marketing process?
A) action memos to correct problems and exploit opportunities
B) memos assigning responsibilities for actions and deadlines
C) revenues associated with each point of market share
D) trends for industry and competitors
E) possible cannibalization effects on other products in the line

Which of the Following Information Is Used in the Evaluation