Long-range marketing plans originate at the CMO level in companies, are directed at other senior-level executives, and give direction and a context for
A) a generic business strategy.
B) an annual marketing plan.
C) a long-range marketing plan.
D) a marketing action program.
E) a BCG model.

Question

Quizplus · Accepted Answer

Long-range marketing plans provide a framework and direction for annual marketing plans, which are more detailed and focus on specific actions and objectives for the upcoming year.

Long-Range Marketing Plans Originate at the CMO Level in Companies