Which output report is used in the implementation phase of the strategic marketing process?
A) marketing plans that define goals
B) projections of sales and expenses
C) action memos that tell who is to do what by when
D) corrective action memos
E) tracking reports

Question

Quizplus · Accepted Answer

Action memos are used in the implementation phase to specify tasks, responsibilities, and deadlines for executing the marketing strategy.

Which Output Report Is Used in the Implementation Phase of the Strategic