A blue ocean strategy emphasizes the simultaneous pursuit of
A) the needs of the manufacturer and the needs of the consumer.
B) the desire for profit and a responsibility to society as a whole.
C) minimal expenses in marketing effort and maximum marketing results obtained.
D) a firm's market segments and relevant product groupings.
E) product or marketing program differentiation and lower cost.

Question

Quizplus · Accepted Answer

A blue ocean strategy focuses on creating new market space (differentiation) while also reducing costs, thus achieving both differentiation and lower cost simultaneously.

A Blue Ocean Strategy Emphasizes the Simultaneous Pursuit of