A strategy that emphasizes the simultaneous pursuit of product or marketing program differentiation and lower cost in newly configured industries and markets is referred to as a ________ strategy.
A) differentiation
B) blue ocean
C) SWOT analysis
D) sales response
E) competitive grid

Question

Quizplus · Accepted Answer

A blue ocean strategy focuses on creating new market spaces (blue oceans) where competition is irrelevant by simultaneously pursuing differentiation and low cost, unlike traditional strategies that focus on competing in existing markets (red oceans).

A Strategy That Emphasizes the Simultaneous Pursuit of Product or Marketing