Which of the following statements regarding marketing failures is most accurate?
A) Marketing failures are due to a lack of a program champion who is willing to make decisions and act on them.
B) Marketing failures are due to a lack of financial support.
C) Marketing failures are due to a lack of originality.
D) Marketing failures are due to poorly communicated plans.
E) Marketing failures are due to a poor plan and strategy, poor implementation, or both.

Question

Quizplus · Accepted Answer

Marketing failures often result from a poor plan and strategy, poor implementation, or a combination of both, making option E the most comprehensive and accurate statement.

Which of the Following Statements Regarding Marketing Failures Is Most