Today, the implementation phase of the strategic marketing process often involves expanding ownership of the plan from the planners to ________ that are responsible for implementing the plans.
A) line managers
B) outside consultants
C) senior management
D) the chief marketing officers
E) project teams

Question

Quizplus · Accepted Answer

Line managers are typically responsible for implementing plans as they are directly involved in the day-to-day operations and have the authority to execute the strategies developed during the planning phase.

Today, the Implementation Phase of the Strategic Marketing Process Often