All of these are key problems that emerge in a firm's strategic marketing process except which?
A) Line operating managers often feel no sense of ownership in implementing the plans.
B) Extensive formal plans are too complex to implement.
C) Not enough time and effort is spent on data collection; therefore, the plans written are too vague to implement.
D) Plans are based on very poor assumptions about environmental forces.
E) Planners and their plans may have lost sight of their customers' needs.

Question

Quizplus · Accepted Answer

Not enough time and effort spent on data collection leading to vague plans is not typically cited as a key problem in the strategic marketing process. The other options are more commonly recognized issues.

All of These Are Key Problems That Emerge in a Firm's