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A Program Champion Is

Question 113

Multiple Choice

A program champion is


A) a person who is willing and able to "cut the red tape" to move a program forward.
B) the person within an organization who is assigned the responsibility of taking a program from conception to deletion.
C) a person in an organization who is the "product figurehead" for a new-product development cross-functional team.
D) a sports figure or celebrity, who serves as a company spokesperson for a new product.
E) a single product within the product line that carries the other products in the line "on its back."

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