The essence of marketing evaluation is comparing results with planned goals to identify deviations and
A) taking corrective actions.
B) devising a new budget.
C) revising the goals that fell short of expectations.
D) investigating the causes of deviations.
E) updating the marketing plan.

Question

Quizplus · Accepted Answer

Marketing evaluation involves comparing actual results with planned goals to identify deviations and then taking corrective actions to address any discrepancies.

The Essence of Marketing Evaluation Is Comparing Results with Planned