Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers that sell computers to businesses and individual customers. To them, it sells user-ready computers. In this example, Ingram Micro most likely would use which type of organizational structure for marketing?
A) product line grouping
B) geographical grouping
C) functional grouping
D) matrix organization
E) market-based grouping

Question

Quizplus · Accepted Answer

The Answer of Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers that sell computers to businesses and individual customers. To them, it sells user-ready computers. In this example, Ingram Micro most likely would use which type of organizational structure for marketing?
A) product line grouping
B) geographical grouping
C) functional grouping
D) matrix organization
E) market-based grouping

Ingram Micro Is the Biggest Computer Wholesaler in the World