In personal selling, the customer who wants or needs the product is referred to as a
A) hot lead.
B) cold call.
C) lead.
D) prospect.
E) qualified prospect.

Name: In personal selling, the customer who wants or needs the product is referred to as a A) hot lead. B) cold call. C) lead. D) prospect. E) qualified prospect.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A prospect is a potential customer who has shown interest in the product and may have a need or want for it, making them a target for personal selling efforts.

In Personal Selling, the Customer Who Wants or Needs the Product