In personal selling, a ________ is an individual who wants a product, can afford to buy it, and is the decision maker.
A) qualified prospect
B) customer
C) lead
D) prospect
E) gatekeeper

Question

Quizplus · Accepted Answer

A qualified prospect is someone who not only has the desire and financial means to purchase a product but also has the authority to make the buying decision.

In Personal Selling, a ________ Is an Individual Who Wants