A method of selling in which a salesperson makes a telephone call or a visit to a prospective customer without a referral is called
A) team selling.
B) cold calling.
C) preemptive canvassing.
D) formula selling.
E) telemarketing.

Question

Quizplus · Accepted Answer

Cold calling refers to the practice of contacting potential customers without any prior relationship or referral, typically through phone calls or visits.

A Method of Selling in Which a Salesperson Makes a Telephone