Which of the following is not one of the four principles that underlie the strategic marketing process?
A) Competitors change and react.
B) Customers are different.
C) Organizational resources are limited.
D) Customers change.
E) Management changes.

Question

Quizplus · Accepted Answer

The four principles that underlie the strategic marketing process are: customers are different, customers change, competitors change and react, and organizational resources are limited. Management changes is not one of these principles.

Which of the Following Is Not One of the Four