The initial step in the planning phase of the strategic marketing process involves
A) establishing the budget.
B) developing the marketing program.
C) diversification analysis.
D) auditing the marketing plan.
E) conducting a situation (SWOT) analysis.

Question

Quizplus · Accepted Answer

Conducting a situation (SWOT) analysis is the initial step in the planning phase of the strategic marketing process, as it helps identify the internal strengths and weaknesses, as well as external opportunities and threats.

The Initial Step in the Planning Phase of the Strategic