The Beef Council promoted a series of ads in which the tagline was "Beef-it's what's for dinner." The purpose of these ads was to encourage the audience to eat more beef. This type of ad is
A) a reminder institutional ad.
B) a pioneering institutional ad.
C) a product institutional ad.
D) a competitive institutional ad.
E) an advocacy ad.

Question

Quizplus · Accepted Answer

The ad is a competitive institutional ad because it aims to promote beef consumption over other types of protein or meals, positioning beef as the preferred choice for dinner.

The Beef Council Promoted a Series of Ads in Which