The State of Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice. The goal of these ads is to increase demand for orange juice as it competes with other beverages. This is an example of a ________ advertisement.
A) competitive product
B) product advocacy
C) competitive institutional
D) pioneering product
E) pioneering institutional

Question

Quizplus · Accepted Answer

The "To Your Health" campaign is designed to increase demand for orange juice by highlighting its benefits, which is characteristic of a competitive institutional advertisement. This type of advertisement focuses on promoting the benefits of a product category as a whole, rather than a specific brand, to compete with other categories.

The State of Florida Department of Citrus Developed the "To