America's dairy farmers and milk processors use their "Milk Life" campaign to increase demand for milk as it competes against other beverages. This campaign consists of ________ ads.
A) competitive institutional
B) competitive product
C) advocacy
D) pioneering product
E) pioneering institutional

Question

Quizplus · Accepted Answer

The "Milk Life" campaign is an example of competitive institutional advertising, which aims to promote the benefits of a product category (milk) over competing beverages.

America's Dairy Farmers and Milk Processors Use Their "Milk Life