An advertising message usually focuses on the ________ of the product that are important to a prospective buyer in making trial and adoption decisions.
A) emotional aspects
B) price points
C) psychological aspects
D) financial risks
E) key benefits

Question

Quizplus · Accepted Answer

Advertising messages typically highlight the key benefits of a product to persuade prospective buyers to try and adopt it.

An Advertising Message Usually Focuses on the ________ of the Product