The World Wide Fund for Nature sponsors an ad showing a person morphing into a fish with the caption, "Stop Climate Change before It Changes You." This is an example of which type of appeal?
A) reminder
B) fear
C) sex
D) pioneering
E) guilt

Question

Quizplus · Accepted Answer

The ad uses a fear appeal by suggesting a negative consequence (morphing into a fish) if climate change is not addressed, aiming to motivate action through fear of undesirable outcomes.

The World Wide Fund for Nature Sponsors an Ad Showing