Life insurance companies like Prudential hope to get you to worry about how your loved ones will provide for themselves once you have passed away. They paint a very gloomy picture of the possible consequences of not having life insurance, and they make a point of recommending that you act immediately because you never know when it is going to be too late. This is an example of a
A) fear appeal.
B) rhetorical appeal.
C) life-cycle appeal.
D) humorous appeal.
E) security appeal.

Question

Quizplus · Accepted Answer

This is an example of a fear appeal, as it uses the fear of negative consequences (loved ones being unable to provide for themselves) to persuade individuals to purchase life insurance.

Life Insurance Companies Like Prudential Hope to Get You to Worry