The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as
A) an authoritarian appeal.
B) a coercive appeal.
C) a consequence appeal.
D) a guilt appeal.
E) a fear appeal.

Question

Quizplus · Accepted Answer

A fear appeal is used to suggest that consumers can avoid negative experiences by purchasing or using a product, changing behavior, or reducing the use of a product.

The Type of Appeal Used to Suggest to the Consumer