An ad for Mercedes-Benz automobiles showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo. There was no mention of the company name nor any sign of a product in the ad. This ad was an example of ________ advertising.
A) competitive institutional
B) competitive product
C) advocacy
D) pioneering product
E) reminder institutional

Question

Quizplus · Accepted Answer

The ad is an example of reminder institutional advertising, which aims to remind consumers of the brand's existence and maintain brand awareness without focusing on specific products.

An Ad for Mercedes-Benz Automobiles Showed a Heart-Shaped Box of Chocolates