The type of appeal used to suggest to the audience that the product will increase the attractiveness of the user is referred to as
A) an authoritarian appeal.
B) a coercive appeal.
C) a flattery appeal.
D) a fear appeal.
E) a sex appeal.

Question

Quizplus · Accepted Answer

A sex appeal is used in advertising to suggest that the product will enhance the user's attractiveness, often implying that it will make them more desirable or appealing to others.

The Type of Appeal Used to Suggest to the Audience