The use of deceased celebrities such as John Wayne or Fred Astaire in commercials
A) creates a humorous appeal.
B) avoids the possibility of a spokesperson's image changing.
C) creates a fear appeal.
D) creates a product ambience that limits its appeal to older consumers.
E) targets the Gen Y consumer.

Question

Quizplus · Accepted Answer

Using deceased celebrities in commercials avoids the risk of their image changing due to future actions or controversies, as they are no longer alive to alter their public persona.

The Use of Deceased Celebrities Such as John Wayne or Fred