When bebe, a contemporary women's clothing store, uses pictures in its advertising to "attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle," it is using which type of advertising appeal?
A) reminder
B) fear
C) sex
D) guilt
E) self-esteem

Question

Quizplus · Accepted Answer

The use of "playfully sensual and evocative imagery" suggests that the advertising appeal is based on sex, as it aims to attract customers through sensual and provocative visuals.

When Bebe, a Contemporary Women's Clothing Store, Uses Pictures in Its