Using actors Samuel L. Jackson in a Capital One commercial and George Clooney in a Nespresso ad rather than unknown actors is an example of a popular form of advertising today-the use of
A) a reference group appeal.
B) snob appeals.
C) peer spokespersons.
D) a sex appeal.
E) celebrity spokespersons.

Question

Quizplus · Accepted Answer

Using well-known actors like Samuel L. Jackson and George Clooney in advertisements is an example of using celebrity spokespersons to leverage their fame and influence to promote a product.

Using Actors Samuel L