One problem with humorous appeals is that
A) their effectiveness may vary across cultures if used in a global campaign.
B) they contain no information to help consumers.
C) they can tarnish the image of the brand.
D) they do not stand out in a cluttered advertising climate.
E) they are usually only appropriate for millennials.

Question

Quizplus · Accepted Answer

Humor can be culturally specific, so what is funny in one culture may not be in another, affecting the effectiveness of global campaigns.

One Problem with Humorous Appeals Is That