Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing
A) reach.
B) frequency.
C) costs.
D) ratings.
E) appeal.

Question

Quizplus · Accepted Answer

Advertisers aim to minimize costs while maximizing exposure to ensure the advertising campaign is cost-effective and reaches the target audience efficiently.

Advertisers Use a Mix of Media Forms and Vehicles to Maximize