An ad for Hydroxycut, a dietary supplement sold as a weight loss aid, depicts a handsome man with an open shirt with ripped abdominal muscles who claims that he "was shocked at how fast Hydroxycut worked" when he lost 27 pounds. This ad is using
A) a rhetorical appeal.
B) a sex appeal.
C) a humorous appeal.
D) an appeal to self-esteem.
E) a fear appeal.

Question

Quizplus · Accepted Answer

The ad uses a sex appeal by showcasing a handsome man with an attractive physique to entice consumers into buying the product, suggesting that they too can achieve similar results.

An Ad for Hydroxycut, a Dietary Supplement Sold as a Weight