A researcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using ________ to test the effectiveness of ads in the magazine.
A) inquiry testing
B) concept testing
C) portfolio testing
D) aided recall
E) unaided recall

Question

Quizplus · Accepted Answer

Unaided recall involves asking respondents to remember ads without any prompts or cues, as was done with Kelly.

A Researcher Asked Kelly, as a Subscriber to Fitness Magazine