Sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers are referred to as
A) trade-oriented sales promotions.
B) manufacturers' promotions.
C) channel promotions.
D) consumer-oriented sales promotions.
E) reseller promotions.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotions are tools like coupons and premiums aimed at encouraging consumers to purchase a product.

Sales Tools Like Coupons and Premiums Used to Support a Company's