When preparing to go shopping after the Christmas holidays, Christy actively scans the ads in the local newspaper for coupons and contests. While in the store, Christy also looks for free samples of new products and products she hasn't purchased previously. The coupons, contests, and free samples are all examples of
A) advertising.
B) publicity.
C) sales promotion.
D) personal selling.
E) direct marketing.

Question

Quizplus · Accepted Answer

Sales promotion includes activities like coupons, contests, and free samples that are designed to stimulate consumer purchasing and increase the effectiveness of marketing efforts.

When Preparing to Go Shopping After the Christmas Holidays, Christy