During Super Bowl weekend, Pepsi introduced a new brand of soft drink. On that same weekend, Coca-Cola offered a "BOGO" (Buy One, Get One) promotion to make the Pepsi new product introduction more difficult. Which type of sales promotion was Coca-Cola using?
A) a contest
B) a premium
C) a deal
D) a rebate
E) a sample

Question

Quizplus · Accepted Answer

Coca-Cola's "BOGO" promotion is a type of deal, as it offers a special price or discount to encourage consumers to purchase their product over a competitor's.

During Super Bowl Weekend, Pepsi Introduced a New Brand of Soft