A promotion related to the movie Pacific Rim Uprising was seen in Target stores throughout the United States. The sales promotion was designed to maximize the consumer's attention to a DVD release and provide storage for the products. This type of sales promotion is referred to as a
A) sample.
B) freestanding insert.
C) point-of-purchase display.
D) premium.
E) deal.

Question

Quizplus · Accepted Answer

A point-of-purchase display is a marketing material or advertising placed next to the merchandise it is promoting, typically in a retail store, to draw consumer attention and encourage impulse buying.

A Promotion Related to the Movie Pacific Rim Uprising Was