In the film Runaway Bride, Julia Roberts boarded a FedEx truck. Another actor gave voice to FedEx's service guarantee, saying she will arrive "by 10 a.m. the next business day." This is an example of
A) a product placement.
B) product continuity.
C) a deal.
D) subliminal advertising.
E) a reverse product placement.

Question

Quizplus · Accepted Answer

This is an example of product placement, where a brand or product is featured prominently within a film or television show as a form of advertising.

In the Film Runaway Bride, Julia Roberts Boarded a FedEx