All of these statements regarding the training of distributors' sales forces are true except which?
A) A manufacturer's success often depends on the ability of its resellers' sales forces to represent its products.
B) Manufacturers develop incentive and recognition programs to motivate a reseller's salespeople to sell their products.
C) Intermediaries can perform customer contact and selling functions for the producers they represent.
D) Both retailers and wholesalers employ and manage their own sales personnel.
E) Resellers' sales forces are typically the most sophisticated and knowledgeable about a manufacturer's products.

Question

Quizplus · Accepted Answer

Resellers' sales forces may not always be the most sophisticated and knowledgeable about a manufacturer's products, as they often handle multiple product lines from different manufacturers.

All of These Statements Regarding the Training of Distributors' Sales